Studio Standard's Avenue Pitch Pack: Democratizing Design

Award-Winning Design Tool Empowering Creatives

Studio Standard, led by former Art Director and Graphic Designer Ricci Williams, has a vision of democratizing the design process. The Avenue Pitch Pack, a downloadable pitch template, is their solution to the challenges faced by freelancers, individuals, and boutique agencies. It provides them with the tools needed to compete with larger design firms.

The uniqueness of the Avenue Pitch Pack lies in its accessibility and affordability. It is designed to be used by anyone, regardless of their financial means. This tool includes everything a creative needs to win and retain clients, making it a valuable asset in the competitive design industry.

The Avenue Pitch Pack is created using Adobe Indesign and is compatible with versions CS4, CS5, CS5.5, CS6, and all CC versions. It can be printed using Blurb, a popular online printing service. The tool's design specifications include a photobook and a premium magazine, both of which are designed to impress potential clients.

The Avenue Pitch Pack is the result of extensive research and feedback from the design community. The project was initiated in London in August 2016 and completed in three months. The tool has been available worldwide since November 2016. It has received over 25,000 views on Behance and has been re-pinned on Pinterest over 25,000 times, demonstrating its popularity and effectiveness.

Despite the challenges of making professional design software user-friendly, Studio Standard has succeeded in creating a tool that is easy to use. The Avenue Pitch Pack simplifies the design process, allowing users to focus on their creative ideas rather than the technical aspects of design. This tool is a testament to Studio Standard's commitment to making good design accessible to all.

The Avenue Pitch Pack's success has been recognized with a Silver A' Graphics, Illustration and Visual Communication Design Award in 2017. This prestigious award is a testament to the tool's innovative design and its contribution to democratizing the design process.